I’ve had one lifelong obsession - football.

Growing up in Manchester, the dream was always to ‘make it’. Though I made it to a premier league academy, it never quite materialised. I realised years later, my biggest struggle as a kid was individual training.

Outside of club sessions, training was repetitive. I'd spend hours knocking a ball off a wall, but that only gets you so far.

Years later, when I looked at the training products on the market, none of it resonated with me, it was all a bit boring and definitely didn't represent the street football culture that made me fall in love with the game.

I grew up in the Joga Bonito era. Rooney’s street-striker. Those Nike Ads.

So I decided to build the training products I wished I’d had as a kid.

The mission is simple: create the best football training equipment brand in the world.

Street football heritage.

- Connor Ryan, founder.